25 YEARS OF MEMORABLE EXPERIENCES

25 years that crown work doubled by passion, the joy of working with people and supporting them in all their projects, the desire to become better every day and to differentiate ourselves through quality, good taste and professionalism. We are celebrating 25 years of excellence in the field of hospitality, which we have built together with a team of professionals, who in turn, many of them, are celebrating as many years since they have been close to us. 25 years of memories, achievements, friendship and the thought of offering every day a unique experience to each guest.

Hotel "Flora" was a landmark of elegance since its opening: modern architecture, refined furniture, beautiful uniforms, etc. The hotel complex was located in a park spread over an area of about 40,000 square meters and had a built area of over 18,000 square meters, at the highest standards of those years.

Between 1990 and 1996 the hotel operated under state administration. In 1996, Hotel Flora was taken over by Ana Hotels, which completely renovated it. The renovation, rehabilitation and modernization works of the hotel started in January 1997 and were completed in April 1998, being a significant investment of 100 billion old lei. Great efforts have been made to bring it to the level of the 90s, but with a push towards the standards of the 21st century. The official opening of the new hotel took place on December 10, 1998.

After the renovation, the hotel had: 164 rooms (328 seats) with one or two beds, 8 conference rooms with a capacity of up to 200 seats, a restaurant with international cuisine, a brasserie, a bar and a cafe, and offered various services for recreation . The hotel had been transformed from a treatment hotel into a 5-star business hotel.

After the renovation, it was decided that the operation of the hotel will be based on a management contract concluded with Bass Hotels & Resorts, later Six Continents, which later became Intercontinental Hotels Group. On December 4, 1998, the management contract was concluded, which was the basis of the hotel's operation for the next ten years.

The success in transforming the hotel was decisive for the large InterContinental chain to accept the collaboration with Ana Hotels. The "Flora" hotel has reopened under the "Crowne Plaza" brand, classified at the 5-star level. "Crowne Plaza Bucharest" was among the first hotels that, after 1990, started working within prestigious international chains; another was "Athenee Palace Hilton"; currently both are part of Ana Hotels and represent two visionary projects.